Adam Holiday "Sunscreen EP"
As the summer holidays approach, you could certainly use some … Sunscreen!
I am not just referring to that little lotion you apply to your body to prevent getting burned, but to the new, exciting project from producer and artist Adam Holiday, who specializes in a hot, driven and energetic blend of deep house music, with a great uplifting feel. This brand new exciting set of sounds is just what it takes to get prepared for the hot season and get all the right vibes in the right spot.
DJ Adam Holiday has always been passionate about great music, and he got his first residency at the young age of 17, when he introduced his grooves and sounds to some of Johannesburg’s best clubs. Ever since then, he moved over to Europe, the hotbed of great deep house, and set out to keep rocking venues all over, particularly in Southern Spain, where he is currently based. His blend of house music is tasteful, refined and diverse, going for a classy, yet youthful approach.
Biography 99 Waves Records
The music industry is changing. The traditional outlets of music discovery, distribution and promotion have been thrown out the window in the wake of constant technological innovation. Traditional record labels and music retailers have found that their business models are no longer valid in today’s world of iTunes, streaming radio, blogs, etc.
With the advent of new technology, especially in the realm of Digital Audio Workstation and DJ software, it is increasingly easy for just about anyone with an idea to compose and produce a song or a remix. To that end, the market has been flooded with new content; some of which is good and some of which is not so good.
From day one, the focus of 99 WAVES has been on producing excellent music and putting on incredible, unforgettable events. While distribution and promotion methods will certainly change throughout time, the desire and need for quality music and events is timeless.
The company’s emphasis is to promote the success of its artists. 99 WAVES is always looking out for its artists’ best interests and believes in fair deals that create win/win situations for everyone involved. This is done by breaking away from old industry standards and by innovating new best practices.
Inspired by the dance music scene in Europe, as well as US-based labels and promotion companies, the imprint was started in 2013 on the cusp of the electronic dance music revolution in Italy & Worldwide.