R.O.B.B. "Native Groove"
Native Groove is a new original mix from R.O.B.B. this tech-house composition is energetic and upbeat, with some really driven synth lines that are almost as rhythmic as they are melodic. The sound of the keys interacts really well with the beat, locking in with the kick as well as complementing the edge of the hats and cymbals beautifully. This is a smooth, eclectic and powerful mix design to keep the vibes on the dance floor going.
Biography 99 Waves Records
The music industry is changing. The traditional outlets of music discovery, distribution and promotion have been thrown out the window in the wake of constant technological innovation. Traditional record labels and music retailers have found that their business models are no longer valid in today’s world of iTunes, streaming radio, blogs, etc.
With the advent of new technology, especially in the realm of Digital Audio Workstation and DJ software, it is increasingly easy for just about anyone with an idea to compose and produce a song or a remix. To that end, the market has been flooded with new content; some of which is good and some of which is not so good.
From day one, the focus of 99 WAVES has been on producing excellent music and putting on incredible, unforgettable events. While distribution and promotion methods will certainly change throughout time, the desire and need for quality music and events is timeless.
The company’s emphasis is to promote the success of its artists. 99 WAVES is always looking out for its artists’ best interests and believes in fair deals that create win/win situations for everyone involved. This is done by breaking away from old industry standards and by innovating new best practices.
Inspired by the dance music scene in Europe, as well as US-based labels and promotion companies, the imprint was started in 2013 on the cusp of the electronic dance music revolution in Italy & Worldwide.